![]() With the transformation of the shape of letters from curved and ornate designs to the more structured and no-nonsense type of letters, the font designs that have invaded the printing scene seem to have come full circle. The tendency to display catchy phrases in big bold lettering caught on in a big way, when the print media realized that it was necessary to catch the attention of the reader, if they wanted to become stable in the business. The use of huge fonts in order to stress on the importance of the news that was being conveyed is one such event. If one were to take a close look at the journey that the print media has made from the Gutenberg era till where it is now, there is a strong correlation in the kind of fonts and typefaces that have been used, during this period of time, with the changes in socio-cultural and economic practices prevalent. From a manual process of typesetting to the present digitalized world of printing, a whole new process has evolved, proving that technological advancements shape every single sphere of our lives. There is no doubt that printing, like all other fields, has changed to such an extent that it is difficult to even visualize how the process of printing was, half a century ago. To say that the face of printing and associated technologies have changed in the last couple of years, would be to state the obvious. In Garcia’s view, more newspapers need to accommodate the reader who wants to get through the news in “seven to eleven minutes flat.” 4 Launched in May 2001, El Expreso proved extremely popular, with a 120,000 print run and advertising sold in advance for its first three years. Garcia’s team recently broke convention with a free newspaper in the Dominican Republic, El Expreso, which adopts a small, half-tabloid format providing a high-speed read of the daily news-in theory piquing the interest enough to prompt the reader to purchase its larger, traditional parent newspaper, Listin Diario. (The standard in the 1980s was 7.5 points, he says.) This trend corresponds with an aging readership with ailing eyesight. ![]() Petersburg Gazette which took body copy up to an unprecedented 10 points. “Newspapers are not the sole providers of news anymore, and we have to make them more appealing.” Type sizes are getting larger, he notes, citing a recent redesign of the St. “I think there is a more impatient reader,” he says. Mario Garcia, who has worked on the redesign of dozens of newspapers worldwide, notes “that much of his work is driven by the need to make this relatively ancient news medium a reading experience attuned to 21st-century habits. In that the fonts used are only subtle innovations and the changes are marginal but tailor-made for this century. The typography used in today’s newspapers has both conservative traits. The typography used in a newspaper represents a sample of the state of the medium. These fonts are the by products of extensive study and are designed by state of the art type foundries who employ individual type designers who specialize in custom newspaper fonts. The fonts used by leading newspapers are sourced after much research, taking into consideration the legibility, clarity and printing space.
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